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Pricing

Plans that replace the shoot.

On-model photos and video from your own models and garments. Pay only for what you generate.

One week free · Failed renders refunded · Cancel anytime

Annual billing includes 2 months free.

Free

See it on your own garments first.

€0/ mo

Free for one week

Start free
  • 10 photos + 1 video
  • Your own models & garments
  • No credit card required

One-week trial. No card required.

Starter

Every product on a model, without a shoot.

€29/ mo

Billed monthly

Choose Starter
  • 150 credits / month
  • 150 photos or 50 short clips
  • Fast 720p video
  • Batch editing, upscale & remove background
  • Unused credits roll over one month
  • Community support
Most popular

Studio

Shoot the whole collection, every drop.

€89/ mo

Billed monthly

Choose Studio
  • 500 credits / month
  • 500 photos or 167 short clips
  • Everything in Starter
  • HD 1080p video
  • Priority render queue
  • Brand kit & shared presets
  • Email support

Scale

Catalog-scale output for high-volume brands.

€249/ mo

Billed monthly

Choose Scale
  • 1,500 credits / month
  • 1,500 photos or 500 short clips
  • Everything in Studio
  • Highest render concurrency
  • Priority support

Enterprise

Agencies & enterprise retail

For agencies and retailers running at scale.

  • Custom credit volume & pricing
  • Multi-client workspaces
  • Custom-trained models
  • SSO, audit logs & data controls
  • Dedicated success manager & SLA
  • Reserved GPU capacity
Contact sales
Why it pays for itself

One shoot costs more than a year of AURA.

Your customers compare these images to what a studio, a photographer, and a model would have produced. That is what your price is measured against.

The old wayWith AURA
Cost of a shoot€500–€2,000+ per day, plus editingFrom €29 / month, all-in
Time to first image2–3 weeks to plan and bookAbout a minute
Models & casting€150–€600 a day through an agencyYour own model, in every look
Studio, crew & stylingPhotographer, stylist, lighting, locationNone. It all happens in-app
Reshoots & new looksRe-book the whole team, wait weeksRegenerate in seconds
A new product dropLine up another full shootUpload the garment and go
On-model videoA separate shoot day and editorTurn any photo into a clip
A single studio day costs more than a full year of AURA Studio.

Questions, answered.

How do credits work?
One credit makes one photo — that covers generating, editing, upscaling, or regenerating an image. A short 720p video starts at 3 credits, and HD 1080p video costs more. Every plan meters the same credits, and any render that fails is refunded automatically.
How does this compare to a photoshoot?
A single studio day runs €500–€2,000+ before you count the model, stylist, and editing, and it takes weeks to schedule. One month of Studio is €89 for hundreds of on-model shots and clips you can regenerate whenever a product or campaign changes.
Do unused credits expire?
On paid plans, unused credits roll over for one month, so a slower month is never wasted. Enterprise plans are metered to your own volume.
Can I change or cancel my plan?
Yes. Upgrade, downgrade, or cancel at any time. Changes take effect on your next billing cycle, and annual plans include two months free.
Is there a free trial?
Yes. Your first week is free, with enough credits for 10 photos and 1 short video, and no credit card required.
Do you support teams and agencies?
Yes. Scale suits high-volume brands and small agencies, and Enterprise adds per-client workspaces, custom-trained models, and SSO for agencies and retailers.

Still deciding?

Try the studio with your welcome credits — no card required.

Start free
Ready when you are

Every look, luminous.

Bring a model and a garment. Your first shoot takes about a minute.

Open the studio