Pricing
Plans that replace the shoot.
On-model photos and video from your own models and garments. Pay only for what you generate.
One week free · Failed renders refunded · Cancel anytime
Free
€0for a week
No card required
Anyone trying AURA
Start free- 10 photos + 1 video
- Your own models & garments
- No credit card required
Starter
€29/mo
Instagram shops & solo boutiques
Choose Starter- 150 credits a monthAbout 150 photos or 50 clips
- Fast 720p video
- Batch editing, upscale & remove background
- Unused credits roll over one month
- Turn off the watermark
- Community support
Most popular
Studio
€89/mo
Growing DTC & Shopify brands
Choose Studio- 500 credits a monthAbout 500 photos or 167 clips
- Everything in Starter
- HD 1080p video
- Priority render queue
- Brand kit & shared presets
- Email support
Scale
€249/mo
High-volume brands & small agencies
Choose Scale- 1,500 credits a monthAbout 1,500 photos or 500 clips
- Everything in Studio
- Highest render concurrency
- Priority support
Enterprise
For agencies and retailers running at scale.
- Custom credit volume & pricing
- Multi-client workspaces
- Custom-trained models
- SSO, audit logs & data controls
- Dedicated success manager & SLA
- Reserved GPU capacity
Why it pays for itself
One shoot costs more than a year of AURA.
Your customers compare these images to what a studio, a photographer, and a model would have produced. That is what your price is measured against.
- Cost of a shootThe old way: €500–€2,000+ per day, plus editingWith AURA: From €29 / month, all-in
- Time to first imageThe old way: 2–3 weeks to plan and bookWith AURA: About a minute
- Models & castingThe old way: €150–€600 a day through an agencyWith AURA: Your own model, in every look
- Studio, crew & stylingThe old way: Photographer, stylist, lighting, locationWith AURA: None. It all happens in-app
- Reshoots & new looksThe old way: Re-book the whole team, wait weeksWith AURA: Regenerate in seconds
- A new product dropThe old way: Line up another full shootWith AURA: Upload the garment and go
- On-model videoThe old way: A separate shoot day and editorWith AURA: Turn any photo into a clip
A single studio day costs more than a full year of AURA Starter.
Questions, answered.
- How do credits work?
- One credit makes one photo. That covers generating, editing, upscaling, or regenerating an image. A short 720p video starts at 3 credits, and HD 1080p video costs more. Every plan meters the same credits, and any render that fails is refunded automatically.
- How does this compare to a photoshoot?
- A single studio day runs €500–€2,000+ before you count the model, stylist, and editing, and it takes weeks to schedule. One month of Studio is €89 for hundreds of on-model shots and clips you can regenerate whenever a product or campaign changes.
- Do unused credits expire?
- On paid plans, unused credits roll over for one month, so a slower month is never wasted. Enterprise plans are metered to your own volume.
- Can I change or cancel my plan?
- Yes. Upgrade, downgrade, or cancel at any time. Changes take effect on your next billing cycle, and annual plans include two months free.
- Is there a free trial?
- Yes. Your first week is free, with enough credits for 10 photos and 1 short video, and no credit card required.
- Do you support teams and agencies?
- Yes. Scale suits high-volume brands and small agencies, and Enterprise adds per-client workspaces, custom-trained models, and SSO for agencies and retailers.
Ready when you are
Every look, luminous.
Bring a model and a garment. Your first shoot takes about a minute, and the first week is free.
Start free
