Comparison
AURA Studio vs The New Black
Fashion AI platform for brands. Claims checked against public sources on .
The New Black and AURA overlap more than any other pair here: both put your product on a model you upload, both make short video, and both put your words on social formats. The New Black is broader and cheaper per image. It also covers jewellery, shoes and bags, design and tech packs, Shopify publishing and scheduled posting, from $15 a month for 200 credits (checked 7 October 2026). AURA is narrower: clothing only, one model reused across a collection, prices and badges composited onto photos as an editable layer, and a free week of 10 photos and 1 video.
Which one to choose
Choose AURA Studio if
- You sell clothing and want one recognisable model across every piece.
- Your photos carry prices or badges, and you want them crisp and editable later.
- You want a full free week on your own garments before paying.
Choose The New Black if
- You also sell jewellery, shoes or bags.
- You want Shopify publishing and scheduled posting from the same tool.
- You want reel templates with your own words, or design and tech pack tools.
- Price per image matters more to you than a guided flow.
What The New Black does well
The New Black is the widest fashion AI platform in this set. Product to model and try-on onto a model you upload, ghost mannequin, design and tech packs, video, eighteen Motion Design reel templates where you rewrite the words, publishing to Shopify product pages, and posting or scheduling to Instagram, TikTok and more. It covers jewellery, shoes and bags as well as clothing, and its entry plan was $15 a month for 200 credits.
Side by side
Of 7 dimensions below, 1 favours AURA and 4 favour The New Black. The rest are genuine ties, and they are marked as ties.
| Dimension | AURA Studio | The New Black |
|---|---|---|
| Scope | No decisive advantage.Clothing on a model, as photos and short video | Advantage: The New Black.Models and try-on, ghost mannequin, design, tech packs, video, and store and social publishing |
| Products | No decisive advantage.Clothing only | Advantage: The New Black.Clothing, jewellery, shoes, bags and accessories |
| Your own model | No decisive advantage.Upload one photo of your model on every plan, including the free week | No decisive advantage.Try-on onto a model you upload, with Visual DNA profiles to hold a look |
| Text | No decisive advantage.Prices, badges and headlines composited onto photos as an editable vector layer | No decisive advantage.Eighteen Motion Design reel templates where you rewrite the words, in 9:16, 4:5, 1:1 and 16:9 |
| Publishing | No decisive advantage.None. You download the files and post them yourself | Advantage: The New Black.Shopify product pages, and posting or scheduling to Instagram, TikTok, YouTube, Pinterest, X and Threads |
| Price of entry | No decisive advantage.€29 a month for 150 credits, one credit per photo | Advantage: The New Black.$15 a month for 200 credits, roughly one credit per image |
| Free trial | Advantage: AURA.A full week, 10 photos and 1 video, no card required | No decisive advantage.Three free credits at signup |
How this was checked
Every claim in the right-hand column was read off the competitor’s own public pages on 2026-10-07. Products change; if you find something out of date here, tell us and we will correct it.
The differences that actually matter
A platform for the whole label against one job done well
The New Black wants to run the label: design, tech packs, product images, reels, the Shopify store, the ads and the social calendar, with an AI agent that can work on a schedule. AURA does one job, a garment on one recognisable model, styled by a template, ready to post. If you want one workspace for all of it, The New Black. If you want a feed set from one garment with little to learn, AURA.
Words in motion against words on the photo
The New Black's Motion Design templates put your words into reels at one credit each. AURA composites prices, badges and headlines onto photos as vector text, so they are always spelled as typed and can be changed later without regenerating the picture. Which matters more depends on whether your posts are mostly reels or mostly stills.
Switching from The New Black
Both are web apps with nothing to migrate. Run the same five garments through both on the same model and compare the finished posts, text included.
Questions
- Is The New Black cheaper than AURA?
- Per image, yes. On 7 October 2026 its Starter plan was $15 a month for 200 credits at roughly one credit per image, against AURA's €29 for 150 photos.
- Does The New Black put text on reels?
- Yes. Its Motion Design has eighteen fashion templates where you replace the photos and rewrite the words, at one credit each, in 9:16, 4:5, 1:1 and 16:9. AURA composites text onto photos.