The parts nobody explains
Four questions that come up before anyone chooses a tool: what a real shoot costs and when it is still worth it, whether AI images have to be labelled in the EU now that the AI Act’s transparency rules apply, why a print keeps drifting, and what size a post actually needs to be. Written to be useful whether or not you use AURA.
Do you have to label AI-generated fashion photos in the EU?
The transparency rules applied from 2 August 2026 and the obligation sits with you, not your tool. What that actually requires.
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What a fashion photoshoot costs in 2026, and when AI is actually cheaper
Real cost ranges, the per-image maths, and the break-even point where a tool stops being the right answer.
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How to photograph a garment so AI reproduces it correctly
Most bad results are bad inputs. What the model reads, and how to shoot a phone flat-lay that survives it.
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Instagram and TikTok image sizes for fashion, and the safe zones nobody tells you about
The three shapes that matter, where the interface eats your image, and how to compose so the garment survives.
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